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Odif unveils its new visual identity

04/09/2018
Odif transforms and changes its visual identity. Created more than 50 years ago, Odif starts a new stage with a new logo and new visuals for its products.

"We wanted products that reflect the personality of our consumers." The DIY trend has breathed new life into the hobby market. Odif has followed this trend with a refreshing and dynamic new image.


The new Odif logo aims to be more modern and sleeker, while building on the brand's history, which comes from the world of industry. It is composed of a black background that characterizes the industrial origin and reflects the know-how and experience of the brand. The more fanciful typography highlights Odif's creativity and femininity.


The new packaging of Odif products reflects the brand's desire to adapt to its consumers. Attentive to current trends, Odif has decided to focus on more creative and feminine packaging. Very often associated with industry and DIY, Odif aerosol sprays are getting a new look thanks to an innovative makeover. The range aims to differentiate itself while creating a unity to be recognizable by all.

 

With this new design, the Odif brand is loudly proclaiming its desire to be the specialist in creative hobbies that listens to its consumers.

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